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It can be difficult to tell when an innovation is just a fad and when it has real staying power, but 360-degree videos look like they’re here to stay. It might soon be a rarity to watch a music video that isn’t shot in 360 degrees.
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Camera manufacturers like Bublcam and Ricoh have recently developed cameras made specifically for shooting 360-degree video without the need for special software or a custom rig. Other popular 360-degree videos such as Avicii’s “Waiting For Love” and Bjork’s “Stonemilker” have used similar setups to achieve the effect.įor a few thousand dollars, artists can have everything they need to create these videos, and it’s only going to get easier and cheaper.
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The footage was then processed on a computer powered by an Intel Core i7 chip and stitched together with Kolor’s Autopano Video Pro software.
The Equipment Is Relatively InexpensiveĪccording to, Neal’s “Grafiiti” was shot using 6 Go Pro cameras mounted in a circle on a single camera rig. A regular camera only captures about 90 degree of viewing area, so you’re basically making four movies at once.
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For creators, the trick is coordinating or choreographing a full 360 degrees of captivating visual content. The 360-degree video is really just the logical next step, one that requires a little boost in processing power and a camera system sophisticated enough to capture video at 40 frames per second in multiple directions. The technology got a huge bump in the 1990s with the the birth of digital photography, which enabled anyone to quickly snap a few shots in every direction and create fully interactive “tours” of offices, sports arenas and national monuments. As far back as 1840, photographers were taking multiple photographs and stitching them together to create a panoramic view of a scene. In reality, 360-degree music videos are just the latest advancement to an idea that’s been around for more than 100 years. 360 Videos Are a New Spin on an Old Trick Haven’t had a chance to experience the 360-degree music video yet? Well, allow us to introduce you to a technology that has the potential to completely change the way we experience music. “Graffiti” was just the first in a wave of interactive 360-degree music videos to appear, and artists are continuing to experiment with the format in surprising and ingenious ways. Turn the camera completely around, and you can watch Neal’s band performing. Look left and you might see a breakdancer spinning on his head. By hitting the directional keys on their keyboard, viewers can literally move the camera anywhere they want. The single-shot video features Neal dancing and singing as she travels down a graffiti-lined alley on the back of a tractor trailer, but it also has a feature that made it completely unlike any other music video up to that point: It was shot with a 4K-quality 360-degree camera. The pop star was almost completely unknown in the United States until March, when a video for her song “Graffiti” hit the Web and turned her into an overnight success. Take Belgian artist Noa Neal, for example. In fact, the growing popularity of streaming video coupled with a sharp drop in price for high-definition cameras and video production software has made it possible for a whole new generation of bands and solo artists to flex their creative muscle and create that much coveted buzz. MTV has barely aired a music video in 10 years, but that doesn’t mean the art form hasn’t continued to evolve online.
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